I wrote a Value Proposition... What's next?

You’ve given thought to what your Customer-Focused Value Proposition should and shouldn’t do. You’ve worked up a few versions that you’re pleased with and the Good Humans you showed the copies to have given you helpful feedback.

Now what?

Do you just go to tall buildings and wait for the opportunity to spring your “elevator pitch” on the next unsuspecting person who steps on? That doesn’t sound like the way a Good Human would sell.

Here’s what you do first: Memorize it. Rehearse it regularly so that when you do have the opportunity to talk with someone, explaining how you help others without talking about yourself first comes to you naturally and easily. If you employ or manage a sales team, share your version with them and ask them to memorize it as well. If they’re not on board with talking about the customer first (Maybe enroll them in my Bootcamp), take a step back and tell them what you know about being a Guide to clients—we speak first about the person we serve and then we talk about ourselves. 

Here are some other places to use your Customer-Focused Value Proposition:

• Front and center on your website

• In emails asking for discovery meetings

• When leaving a voicemail

• On your LinkedIn profile in the About section

What other ways can you think of to use your Value Proposition? 

Don’t be afraid to use it everywhere, all the time. People aren’t reading as closely as you wish they were, so you don’t need to worry about sounding repetitive.

Want to know more about writing your own Value Proposition? Read chapter 8 of my book, How Good Humans Sell or join my email list where I often write about topics like this.