5 reasons you're not closing enough business
Recruiting and closing new clients should be the nitty-gritty, brass-tacks goal of every business owner. Hopefully you have meaningful reasons for owning your business, so you feel filled with purpose for why the work you do helps other Good Humans. If you don’t sell enough business, your business will die, I don’t want that to happen.
Here’s the problem: Most people feel icky about having to pursue new clients. It is a kind, human trait to not want to be seen as a pushy person. However, when the worry about possibly coming across as pushy gets in the way of selling regularly, then something has to give. I don’t want your business to be the thing that has to go! I believe that every business owner has the ability to refine their sales process, defeat limiting beliefs, and close more business in a way that doesn’t make them feel gross.
Here are 5 things standing in your way between your current situation and BIG sales success:
1. You make up stories.
Before you have to reach out to a potential client, do you talk yourself out of it with a short story like “If they wanted to work with me, they would have emailed me back?” Or, “I bet they’re too busy to take my call.” The truth is, stories like this are not true AND not helpful. When you put your worries on other people, you are deciding “no” for your potential client.
2. You like to “wing it.”
You don’t want to sound like a robot, so you don’t have a plan when you’re reaching out to potential clients. The truth is, you end up fumbling for words or rambling rather than being prepared. This lack of preparedness is unprofessional and it creates stress for you and your prospect in the sales cycle.
3. You’re really great at social media.
You want to build a tribe of people who love what you do and they need to hear from you. So, you spend time scrolling Facebook and LinkedIn instead of reaching out directly to new people. You choose to spend time talking to the ones who already “get it.” Of course I want to take good care of people who are buying from me too. If you’ve followed me for a while, you know I love LinkedIn. If commenting on posts all day is giving you an excuse to avoid making sales calls, that’s not good.
4. You’re a goal-setting dreamer.
Making a big, fat goal for yourself makes you feel like you’re on track for success. Do you like to dream big? Big goals are wonderful; they’re not helpful if you don’t have a plan for meeting them. Your goals flounder without a plan with specifics (think dates and hard numbers, not vague language). When you are vague about what you want, you’ll likely become discouraged more easily since you don’t know exactly where you are trying to go.
5. You’re blaming your training.
We all love to blame other people. You attended that conference, watched the webinar, sat through the sales training that promised you fabulous results if you just followed certain steps just like the trainer said. I am a fan of training, but the techniques you learned in the training aren’t a magic wand. If you are avoiding doing revenue-generating activities because you don’t like to sell, you can pay for all the sales tools in the world and it won’t matter. If you aren’t a changed person, your business will remain the same.
ExtraBold Sales gives you a better path to success because it begins with you. ExtraBold provides a hammer for smashing self-limiting beliefs. I help you take ambiguous, far-off goals for selling and use the right tools to close more business easily. You can maintain your integrity, too. No one wants to be the stereotypical, pushy salesperson. When you conquer avoidance of sales and grow the confidence to reach new clients, you experience the joy in closing business more easily. Doesn’t that sound refreshing?
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